Red Ribbon Week is the largest drug prevention campaign in the nation. It was instituted in 1988 with President and Mrs. Reagan serving as honorary chairpersons. Red Ribbon Week is traditionally celebrated during the last two weeks of October with October 23rd – October 31st being the official Red Ribbon Week of 2016.
This year’s theme is “YOLO. Be Drug Free.” The red ribbon symbolizes a continuing commitment to reducing the demand for illicit drugs in our communities. In 1985, Drug Enforcement Administration (DEA) Special Agent Enrique S. “Kiki” Camarena was killed by drug-traffickers. Shortly after Camarena’s death, citizens from his hometown of Calexico, California, began wearing red ribbons to remember him and commemorate his sacrifice. Congress established Red Ribbon Week in 1988.
Preventionfocus, Inc. invites the community to take a visible stand against drugs by celebrating Red Ribbon Week from October 23-31. Red Ribbon Week raises awareness of drug use and the problems related to drugs facing our community. It encourages parents, educators, business owners, and other community organizations to promote drug-free lifestyles.
Red Ribbon Week encourages our entire community to adopt healthy, drug-free lifestyles. The campaign brings together parents, schools, and businesses as we look for innovative ways to keep kids and communities drug free. Research shows that children are less likely to use alcohol and other drugs when parents and other role models are clear and consistent in their opposition to substance use and abuse.